Targetting your audience

So, time for some geek fun. Yesterday, my geek friend arrived at my place and started looking at my blog and boy, was he happy that something in technology is helping an adventurer and travel advisor like me to go out and reach with other people out there to help them in their adventure plannings and stuff.

But he did something very geeky and started observing and calculating how many people actually read my blog and came back in return after a while. I asked him what he is doing, he replied "Examining traffic, it's not that bad". But still it seems there is a long way to go. He then started lecturing and turoting me on achieving good amount of people or so called "targeted traffic" and targeting audiences. Here's an excerpt from what we discussed and it can apply for you as well!.

This targeted website traffic may not be easy to acquire, but it's important that you keep in mind to always aim for it. This is what can make your business profitable.

Ask anyone and they will tell you that visits to your site that convert into sales are the ones that really matter. No matter how many visitors your site has, if the ones that you'd like to see aren't there, you should really start working.

Submitting your site to search engines "as is" may not be a totally wrong approach. Of course, there will be people searching for what you have to offer, and you will get some ranking based on how many visits your site received. There are some things you can do to increase your chances of getting as little spam traffic as possible and observe an ascending tendency in the figures that reflect your targeted web traffic. If followed appropriately and with good sense, your blog or website will reach the right audience and generate more social communication, he concluded.